Australian Government Proposes Online Gambling Ad Ban, TV Restrictions to Follow

In a significant shift towards gambling reform, the Australian Labor government is set to introduce stringent regulations on gambling advertisements, focusing on online gambling platforms and television broadcasts.

The impending legislative changes, expected to be deliberated in the federal cabinet soon, will primarily target the pervasive presence of gambling ads across social media and online gambling platforms, with a rapid implementation timeline. Additionally, a phased approach will see television advertising face restrictions by 2026.

Balancing Public Health and Industry Impact

The reforms, led by Communications Minister Michelle Rowland, aim to mitigate the widespread saturation of gambling advertisements that are increasingly accessible to children, particularly during sports broadcasts. Although a parliamentary committee spearheaded by the late Labor MP Peta Murphy recommended a complete ban on gambling advertisements, the government has opted for a more segmented approach. This move aligns with ongoing consultations with industry stakeholders and balances economic impacts with public health and safety concerns.

Phased Out TV Advertising: Concession to Broadcasters

Despite earlier reports suggesting a total prohibition of gambling ads on TV, the government’s plan will allow existing contracts with broadcasters and gambling operators to expire naturally within two years. This decision reflects a compromise, seeking to end gambling ads over time to reduce exposure, while also considering the financial dependencies of free-to-air media outlets. By phasing out these ads, the government aims to address public concern without an abrupt financial impact on broadcasters.

No Establishment of a National Gambling Regulator

Moreover, the proposed regulations will not include the establishment of a national online gambling regulator, a component previously highlighted in the Murphy Report as crucial for overseeing gambling activities. Social Services Minister Amanda Rishworth emphasized ongoing discussions with state and territory governments to enhance coordination and governance in online real money gaming rather than setting up a new regulatory body.

Government's Commitment to Address Problem Gambling

The Labor government's stance on gambling reform has been clarified amidst conflicting reports and public speculation. Prime Minister Anthony Albanese stressed that the government is still in the consultation phase, with no definitive conclusion reached. He reiterated the government's commitment to addressing problem gambling and its societal impacts, noting previous initiatives such as the introduction of a register to curb problem gambling and restrictions on the use of credit cards for gambling transactions.

Criticism and Defense of the Proposed Ad Bans

Critics and anti-gambling advocates have voiced concerns over the proposed reforms' potential dilution and the decision not to pursue a total advertising ban. However, government officials, including Bill Shorten, have defended the tailored approach, citing the necessity to protect children from gambling normalization without completely undermining the media landscape.

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